Implementation Plan, Chapter 3 - Communications

This implementation plan is the Intermountain West Joint Venture’s multi-year guiding document that published in 2025. It illustrates the organization’s programmatic work, which staff, board members, and partners implement to achieve lasting conservation across the West.

CHAPTER THREE - COMMUNICATIONS

With an increasingly diverse and growing partnership that has a stake in our actions, it is imperative that IWJV communications connect, inform, and support an intricate spectrum of people to catalyze strategic habitat conservation. The task is daunting: identify audiences, craft resonating messages, and implement tools and tactics to efficiently reach intended audiences across a vast region. Communications must also integrate continuous technological advances and compete for people’s attention. The IWJV can approach communications differently than any of our partners due to the unique nature of our organization. We are not bound to public engagement structures to which federal and state agencies must adhere. Nor do we need to produce communications to raise funding from a membership base like non-governmental organizations. Our flexibility to explore different avenues of engagement with strategic creativity and innovation are invaluable. This unique position empowers us to implement a communications model incorporating multimedia storytelling about partnership-driven conservation efforts and the people who make them happen.